Magazine Name Brainstorm

Deciding the name on Prezi

Page Layouts

Layout doc

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The aim of my magazine..

As it is the end of my research, I am now looking to plan and design my magazine. From my results from my market research, I decided to aim my magazine for teenagers and young adults, although anyone can read this magazine. I will also be applying Hartley's theory that audiences are grouped by their aspirations. My response to Hartleys theory is to make a magazine which mostly includes upcoming artists that are generally not signed and didn't have money to get themselves recognized. There also isn't a lot of magazines that feature upcoming artists, so I feel that my magazine could fill a gap in the market.

Summary of Research

Summary of Research on Prezi

Questionnaire Results

These are my results from my questionnaire. These are only results from the questions that are multiple choice, the answers to the rest of the question will be on the research summary.

My results from my questionnaire will really help me design my magazine. Now I can focus on what the consumer wants, I can now design my magazine to suit their needs. Although my the majority of people said they would like to hear about mainstream artists, I have chosen to feature upcoming artists as I feel there is a gap in the market.

Interview with target market

Conclusions of Product research

After several radial analysis' of Hip hop magazines I have found some conventions that are typically included within Hip Hop magazines.

Front Page-

• A consistent colour scheme.
• One main image which covers most of the page.
• Usually the Hip Hop artists head partly covers the title.
• Barcode either bottom left or right.
• The featured article in a bigger font size.
• Articles spread around the artist.
• A list of artists that feature in the magazine.

Contents Page-

• The word 'features' which highlights the magazine articles.
• One main image which covers the whole page
• A small amount of words are written.
• The page looks quite spacious.
• The word 'contents' is usually placed in a unique way.
• Date usually placed in top right corner.

Double Page spread-

• Article is written in columns
• The main image usually covers a page and is placed on the left.
• First letter of article is larger and bold to make it contrast.
• A quote from an artist is usually shown
• Quote marks are bigger then the actual quote itself.
• Image and background colour contrasts.

From these conventions it will help me to design and create my magazine, as I know the typical conventions that hip hop magazines follow.

Analysis of Journalism

Structure:
In the first paragraph contains the most important information, it gives the reader an insight to what the whole article is about. A big 'I' has been put at the beginning of the article which is a common approach for any type of magazine. The image is situated on the left, the foot of the artist is slightly overhanging onto the writing section.

Headline:"NEXT artists on the verge." The use of capitals on the word 'next' shows that the artist may be a big hit with the music industry.

Language: The writer of the article uses the phrase "tasting stardom" to show that the artist 'lil mama' is an upcoming artist who is almost there. In the third paragraph the writer uses the verb 'sharpened' to describe the development of the artists skills. The writer uses colloquial language such as 'chicks' to reflect the hip hop genre. Another slang phrase that is used is 'dropped the track.' Which is a phrase commonly used in Hip hop.

48 Hours of Media Consumption..

Music by Bob Marley

Identifying Audience and motive

When following Burton’s theory - which identifies the difference between socially grouped audiences and media, grouped audiences- , my magazine will have to be socially grouped for it to be marketed. My target audience are socially grouped through age and gender, but they are also grouped through their choice of music.

Hartley expands on Burton’s theory - audiences can be grouped by their aspirations, etc. I am including upcoming artists in my magazine therefore some of my target market may aspire to be a hip hop artist. I will apply this theory to mine which will encourage my target market to buy my magazine, as my target market can feel like they can relate to the artists due to the same aspirations. Hartley also explains cultural values; I will be using western values in mine because my target market is based around the western part of the world. A typical value of western society is ‘slim and sexy’.

Richard Dyer states that people will respond to a product if it offers them compensation for the inadequacies in their own lives. This is his ‘Utopian Solutions’ theory: this lets the magazine fill a gap in the life of the reader. For example a hip hop artists life is filled with fame, the magazine can compensate for the fame the reader doesn’t have. What the reader wants is what the magazine has, therefore reading the magazine will fill the gap. I will apply this theory by featuring upcoming artists, giving my readers inspiration.

Audience Research- Questionnaire