When following Burton’s theory - which identifies the difference between socially grouped audiences and media, grouped audiences- , my magazine will have to be socially grouped for it to be marketed. My target audience are socially grouped through age and gender, but they are also grouped through their choice of music.
Hartley expands on Burton’s theory - audiences can be grouped by their aspirations, etc. I am including upcoming artists in my magazine therefore some of my target market may aspire to be a hip hop artist. I will apply this theory to mine which will encourage my target market to buy my magazine, as my target market can feel like they can relate to the artists due to the same aspirations. Hartley also explains cultural values; I will be using western values in mine because my target market is based around the western part of the world. A typical value of western society is ‘slim and sexy’.
Richard Dyer states that people will respond to a product if it offers them compensation for the inadequacies in their own lives. This is his ‘Utopian Solutions’ theory: this lets the magazine fill a gap in the life of the reader. For example a hip hop artists life is filled with fame, the magazine can compensate for the fame the reader doesn’t have. What the reader wants is what the magazine has, therefore reading the magazine will fill the gap. I will apply this theory by featuring upcoming artists, giving my readers inspiration.
No comments:
Post a Comment